Though the opportunities for freelancers in Digital Marketing is immense, the competition between freelancers to get a share of the freelancing pie is getting intense too. There is no space for mediocrity...clients look for very specific skills while hiring for a digital marketing project like a Facebook ads expert, SEO expert, PPC ads specialist or a Sales Funnel specialist. There is no place for generalists - a jack of all trades and master of none!
Also, digital marketing is like an ocean and there's no way one can become a master at all the areas. So, you will have to decide what is it that interests you the most and you will have to go for it with all your might!
As a freelancer, you will be mostly working alone. So, you will have to be really good at the skills that you offer. And this is the tricky part - where do you go to acquire these skills? Those YouTube videos that have loads of subscribers or sign up for those weekly newsletters that promise to tell you all their secrets if only you will give them your email id's and start reading their "occasional emails' (which BTW, are full of affiliate links). Well, the fact of the matter is that all of them, like you and me are in it to make money and there is hardly anything of value that you will learn from these "free" emails or videos.
These things can only be an additional source of information. But one can't expect to become an expert at a topic by these fee resources alone. These resources are quite unstructured and you will be wasting a lot of time trying to seive the real information from all the surrounding noise. Also, the online world is full of distractions and you may start reading about SEO and then you will find something really interesting abut Pinterest marketing and you will start reading about that too! And before you realise, you would have read or watched about a lot of things other than SEO, which gets postponed for the next day! Keeping the focus is the key here to save your time, effort, energy and moving ahead on the learning curve.
What works really well for me is taking a courses from online platforms like Udemy, Skillshare or Coursera. Equally important is applying all that I learn on my website and social media channels. If I want any further information, I go to YouTube and find extra information about the topic. Having your own website and social media channels is really important as it will help you put into practice all that you will learn online. I can't stress enough the importance of this...taking online courses is useless if you don't put the learnings into practice and see what works and what doesn't.
So, let me list down all the important digital marketing skills and courses that are in demand for freelancers. You can review each one of them in detail and then decide the skills that you want to go after!
The Bestselling Courses for Digital Marketing Freelancers
The Complete Digital Marketing Course – 12 Courses in 1 – The course will cover Facebook Marketing, Social Media Marketing, YouTube, SEO, Email, Google Analytics with over 20 hours of video including real world applications and examples.
Digital Marketing Masterclass – 23 Courses in 1– Learn Digital Marketing to Grow Your Business: Social Media Marketing, Facebook, SEO, YouTube, Email Marketing, Websites.
SEO 2018: Complete SEO Training + SEO for WordPress Websites – Technical SEO, 0.5s Pagespeed, UX SEO, Backlink SEO, Keyword Research SEO: WordPress SEO Training.
Search Engine Optimization (SEO) Specialization – Learn real-world SEO skills to rank your page on first page of search engines. Includes hands-on Capstone Project on a consulting task.
Academy for Ads from Google – Learn what you need to succeed with Google ads. You can become AdWords certified by participating in this program, passing a fundamentals exam and one of three advanced exams.
Advanced Pay Per Click (PPC) Certification Training: Market Motive – Be able to display compelling campaigns to a target audience based on their interests and demonstrated search history.
Pinfinite Growth by Melyssa Griffin – If you want more traffic and subscribers, then this course will help you get there, no matter where you’re starting from!
Pinterest Ninja eCourse – Lots of information and helpful tools to set your blog up for success with Pinterest including schedules, video tutorials, downloads and more.
Instagram Marketing 2018 – Designed for anyone with less than 10,000 Instagram followers who want to learn how to use Instagram to grow their business.
Make Money on Instagram as an Instagram Influencer – The most efficient methods you can use to start your Instagram business and how to monetize your Instagram account as an Instagram Influencer.
The Complete MailChimp Email Marketing – Complete course on email marketing – basic to advanced level. Learn how to build email lists, A/B testing, creating squeeze page to capture emails and rolling out highly optimized email campaigns.
Email Marketing 2018 – A professional email id is a must to connect with customers and promote your business. Learn how to create a custom domain email with Gmail (paid) and a free method.
Local Viral Email Marketing Home Business – Learn how to use email marketing to run a simple, yet profitable home business. A comprehensive and legitimate strategy for making money online.
Sales Funnel Masterclass – Learn to design and execute funnels that convert and increase sales and generate positive ROI. A comprehensive course for becoming a sales funnel expert and generate better returns from your marketing campaigns.
The Complete Facebook Sales Funnel Blueprint – The most efficient methods you can use to skyrocket your sales from Facebook ads. Learn to create email sequences, designing landing pages that convert and using Facebook pixel for retargeting.
I am a Top-rated digital marketing consultant at Upwork and have been working with clients across USA, UK and Australia for more than 5 years now. I have consistently been ranking my blog posts on first page of Google using my skills in content writing, SEO and blog promotions strategies. Check out my blog post on Instagram Marketing Strategies. I managed to rank it on the 1st position on Google in less than a month's time...As you can see from the image below, I am ranking at the top out of 11,40,00,000 results for this keyword!
Every month, I take one student and coach them 1-1 on all the key aspects of digital marketing. If you want to learn key digital marketing concepts like SEO, Content Strategy, Social Media Marketing, Email Marketing, Sales Funnels, PPC Advertising and Affiliate Marketing, this training program could be a good fit for you.
Join this training with me if you want to cut off all the fluff and learn the stuff that is actually valued in the digital marketing industry. The course content has been developed by me keeping in mind the job trends and most in-demand digital marketing skills.