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The Digital Marketing Industry Has Huge Opportunities for Freelancers! Are You Ready?

The recent explosion in content, devices and platforms has opened up huge opportunities for freelancers like us to explore options beyond the typical  9-5 jobs and give a new direction to our professional lives. The demand for skilled digital marketing professionals is HUGE and it is only going to increase in the coming yers. But the most important question is - ARE YOU READY?

Though the opportunities for freelancers in Digital Marketing is immense, the competition between freelancers to get a share of the freelancing pie is getting intense too. There is no space for mediocrity...clients look for very specific skills while hiring for a digital marketing project like a Facebook ads expert, SEO expert, PPC ads specialist or a Sales Funnel specialist. There is no place for generalists - a jack of all trades and master of none!

Also, digital marketing is like an ocean and there's no way one can become a master at all the areas. So, you will have to decide what is it that interests you the most and you will have to go for it with all your might!

As a freelancer, you will be mostly working alone. So, you will have to be really good at the skills that you offer.  And this is the tricky part - where do you go to acquire these skills? Those YouTube videos that have loads of subscribers or sign up for those weekly newsletters that promise to tell you all their secrets if only you will  give them your email id's and start reading their "occasional emails' (which BTW, are full of affiliate links). Well, the fact of the matter is that all of them, like you and me are in it to make money and there is hardly anything of value that you will learn from these "free" emails or videos.

These things can only be an additional source of information. But one can't expect to become an expert at a topic by these fee resources alone. These resources are quite unstructured and you will be wasting a lot of time trying to seive the real information from all the surrounding noise. Also, the online world is full of distractions and you may start reading about SEO and then you will find something really interesting abut Pinterest marketing and you will start reading about that too! And before you realise, you would have read or watched about a lot of things other than SEO, which gets postponed for the next day! Keeping the focus is the key here to save your time, effort, energy and moving ahead on the learning curve.

What works really well for me is taking a courses from online platforms like Udemy or signing up with an online mentor for their course. Equally important is applying all that I learn on my website and social media channels. If I want any further information, I go to YouTube and find extra information about the topic. Having your own website and social media channels is really important as it will help you put into practice all that you will learn online. I can't stress enough the importance of this...taking online courses is useless if you don't put the learnings into practice and see what works and what doesn't.    

So, let me list down all the important digital marketing skills and courses that are in demand for freelancers. You can review each one of them in detail and then decide the skills that you want to go after!

The Bestselling Courses for Digital Marketing Freelancers

Digital Marketing Overview

Digital Marketing Masterclass 2018 - Learn Digital Marketing to Grow Your Business: Social Media Marketing, Facebook, SEO, YouTube, Email Marketing, Websites

The Complete Digital Marketing Course - Master Digital Marketing & Grow Your Business: SEO, Facebook, YouTube, Social Media Marketing, Google Analytics & More
Search Engine Optimization

SEO 2018: Complete SEO Training + SEO for WordPress Websites - Technical SEO, 0.5s Pagespeed, UX SEO, Backlink SEO, Keyword Research SEO: WordPress SEO Training
SEO Training Course 2018: Proven SEO & Link building Tactics - To Get Rank #1 on Google, Learn SEO that works. Search Engine Optimization for Newbies, Business Owner, Web Developers.
PPC Advertising

Academy for Ads from Google  - Learn what you need to succeed with Google ads. You can become AdWords certified by participating in this program, passing a fundamentals exam and one of three advanced exams. Exam costs $50.
Advanced Pay Per Click (PPC) Certification Training: Market Motive - Be able to display compelling campaigns to a target audience based on their interests and demonstrated search history.
Pinterest Marketing

Pinfinite Growth by Melyssa Griffin - If you want more traffic and subscribers, then this course will help you get there, no matter where you’re starting from!
Pinterest Ninja eCourse - Lots of information and helpful tools to set your blog up for success with Pinterest including schedules, video tutorials, downloads and more.
Instagram Marketing

Instagram Marketing 2018 - Designed for anyone with less than 10,000 Instagram followers who want to learn how to use Instagram to grow their business.
Make Money on Instagram as an Instagram Influencer - The most efficient methods you can use to start your Instagram business and how to monetize your Instagram account as an Instagram Influencer.

Referrals and Testimonials

Shane Melaugh

Tulika is an extremely talented, focused and smart digital marketer. Very responsive, holds strong work ethics and a valuable resource. Highly recommended!

Neal Quesnel, CEO - WhatArmy

Shane Melaugh

Tulika is well versed in Internet Marketing and has a great understanding of the inner workings of Social Media. I have seen her increase exposure, grow communities and interact with audiences in a way that keeps them engaged. If you're looking for someone to make a difference on your next marketing project, I highly recommend you seek Tulika out.

Ann Albergotti, Social Media & PR Consultant