Your logo will become the face of your brand, a symbol that people will come to associate with your company’s name. What comes to your mind when you hear the names of popular brands like Nike, Adidas, Apple or Google?
I am sure that for a majority of you, it must have been the brand’s logo. That’s how important a logo is to a brand….it becomes the face of the brand! So you better have a face that will send out positive signals to your audience, connect with them and create a strong brand persona in their mind.
Now, coming to the designing part. There is lot of brainstorming within teams in an organization to get their logos right. But here I am, sitting in front of my laptop and thinking of all the permutations and combinations that will have an instant connect with my audience – freelancers.
There are a few things that I would definitely want as a part of my logo – the colours green and blue because they happen to be my favorite and will also include some portions of the logo that I had created for my Digital Intelligence blog. Here, this is the logo I am talking about;
Now, having worked in branding for many years, there are many aspects of a design like the color scheme or the basic layout that come to me naturally to me. So, I use these initial ideas to my best friend, Google and search images for my target keywords like – freelancing, freelancing icons, work from home, wizard….you get the idea.
While doing all this, I realize that I can actually use my Digital Intelligence logo with just a few changes. All I need to do is to change the previous icons to the ones that can be used for freelancing like photography, baking, cooking, yoga, working from a remote location and making money.
And voila…my logo design is ready to roll into production! I have saved all the icons that I wish to use and got in touch with my design guy who I have worked with many times in the past on freelance projects. So, one more thing off the list!
BTW, while working for my design ideas, I also came across a few ideas for my slogan and below are the three that I will most probably make my final selection from:
- Love Your work
- Work Is Fun
- When Work Becomes Fun
I like the third one the most but I would love to hear from you on this and also get your suggestions for better ideas….